We Make Change Happen
On this planet of ours, eight out of ten people live in countries with high growth rates where the speed of development can be measured in years, not in generations. Where the future depends on building strong and sustainable economies.
Production and trade need the support of infrastructure. Big investments… And people… local people with the right motivation, the right training and skills to make this infrastructure work.
Maersk is experienced in this process, a partner willing to invest locally to make global change happen.
To Maersk the whole difference is in the details. And this is how Maersk makes change happen.
Together with our client we built the narrative upon these key points:
We are Maersk
Though Maersk’s hardware is impressive, it’s their people who make the real difference. So we chose to let employees tell their own case stories about challenges and efforts to illustrate the complex tale of a big corporation!
In every part, you’ll find the whole
In every action, every detail, you’ll find our DNA”. Our ambition was to capture and express the Maersk way of doing business.
Let our actions speak
It’s more powerful to show how we are through our actions, than to tell who we are through our words.
Curiosity drives the narrative
We choose to tell the story outside in instead of inside out. And we achieved the clients confidence in visual storytelling as opposed to wall-to-wall speaks.
We have split the story into chapters, making it easier for the audience to follow, and easier for us to control which messages the audience takes out. Together, the titles of these chapters summarize the Maersk way of doing business in a unique and memorable way. At the same time each chapter is a separated theme Movie: We Move Mountains, We Push Boundaries, We Make Change Happen, We Take Responsibility.
In addition we have produced six Business Unit films.
We have taken the contents from the business unit movies and rotated it a 180° so that each theme now becomes its own film. We call it intelligent recycling of the content.
Watch all the theme movies here